Wk 4 Discussion – International Expansion
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Wk 4 Discussion – International Expansion
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Respond to the following in a minimum of 175 words:
Discuss the CAGE Distance Framework that firms should consider when choosing which foreign markets to enter.
What conditions help managers determine which type of distance is most likely to affect the success of an international expansion? Provide an example.
Can you identify some of the core strategy issues that firms face when they go global?
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