Week 4 Discussion Consumer Buying Behavior

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Think about your last vacation or a favorite vacation, where you had the primary booking responsibility and walk through your thought process as you moved through each step of the consumer behavior buying process below.

Need recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behavior
Use your thoughts that were generated by using the consumer buying behavior process steps above and answer the following questions:

What factors affect the buying behavior process?
In which step(s) should companies try to reach consumers and why?
Discussion Board Requirements:

Initial posting is due Friday. Responses are due Monday.
A 300 word minimum for initial post.
Respond to at least two postings with a minimum of 125 words each. Your responses should draw out additional information or ideas, encourage or coach, or add content to the discussion. Ideally, you should also return to your own posting and respond to those who have responded to you. In order to ensure that all members of the class are engaged, please choose to respond to those who have no responses first.

Week 4 Discussion Consumer Buying Behavior