Module Week 7-Communicate the Value Offering

Module Week 7-Communicate the Value Offering (Chapters 13 and 14) MMIP Questions

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Module 7: Week 7-Communicate the Value Offering (Chapters 13 and 14)
MMIP Questions
Q1. Explain the elements of your promotional mix. (Ch. 13)
Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. (Ch.13)
Q3. Discuss your use of digital, mobile, or social media marketing. (Ch.13)
Q4. Discuss the elements of your advertising message. (Ch. 14)
Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.
(Ch. 14)
Product– Colgate Cavity Protection Toothpaste
2 relevant scriptural citations found throughout the document, with their relevance to the
topic at hand explained

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Module Week 7-Communicate the Value Offering