MGMT 550 Week 6 (Assignment & Discussions)

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MGMT 550 Week 6 Assignment: Crisis Action Plan & A Positive Reply to handle Bad News Situation

Your assignment is to create a crisis action plan and compose a positive reply to send to Mr. Ward to handle this bad news situation.

Go to Persuade Café using this link: http://wwww.bizcominthenews.com/colonnade. Read the information found on this home page, Mr. Ward’s Email, the TripAdvisor Review, the Tweet, and the YouTube Video found in Tabs at the top of the page.

Begin with a title page.
Create a two- to three-page paper showing your crisis action plan to handle this situation.
Prepare an email response to Kevin Ward’s email.
End with a reference page citing the research found on the above website pages.

MGMT 550 Week 6 (Assignment & Discussions)

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MGMT 550 Week 6 Discussion Question 1

The success of any business or organization rests firmly on their reputation. Take a field trip to the Internet. Find information on one of these unsuccessful examples of crisis management: Ford and Firestone, Exxon, BP oil spill, Japan’s nuclear reactors, Toyota, RIM (Research in Motion) or Apple’s iPhone. What did they do wrong? How should they have handled this crisis management communication more effectively? Why was this a missed opportunity?

MGMT 550 Week 6 Discussion Question 2

Your company has been holding annual Christmas parties for more than 20 years. Some concern ……. raised by executive management about these parties damaging the reputation of the company. An all adult party, the conduct of the employees has become out of control. With this change in policy, all employees will get their usual annual Christmas bonus plus a gift basket from the company. Instead of a Christmas party, it ………. How would you propose the company communicate these policy changes to the employees? What form of media would you use—snail mail, interoffice memo, email, or a presentation to the employees? How would you word the communication to employees?

MGMT 550 Week 6 (Assignment & Discussions)