Consumer Behavior Presentation
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Consumer Behavior Presentation
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Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.
You will first need to select a product on which to base your presentation. You may wish to view the Choosing a Product – Topic Selection Capella multimedia presentation linked in the Resources for information on how to choose a product to use in your presentation.
Once you have selected a product, create a presentation that completes the following:
- Describe the product or service you selected.
- Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.
- Assess ways the product would have to be adapted to meet the needs of the new customers.
- Describe the demographic profile of the new customers.
- Describe the new market segment you plan to reach.
- Develop a strategy for pricing this item to attract this new clientele.
Consumer Behavior Presentation
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Your presentation should comply with the following format and style requirements. Tutorials for using Microsoft PowerPoint are available in the Supplemental Resources in the left navigation menu.
Length: 15 to 20 PowerPoint slides.
Style: The text portion of the presentation must follow APA guidelines. These style guidelines do not necessarily apply to charts, diagrams, or tables.
Writing and Grammar: Make certain that all project components are professionally written and free of grammar and spelling errors.
References: You must use proper APA style and formatting when citing and creating references for your sources. Include a complete list of references, including books, Web sites, articles, and other resources.
Submissions: Use Microsoft PowerPoint.
