B2B marketing and Supply chain

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Analyse the impact of a contemporary challenge which is currently
affecting people working in B2B marketing and supply chain management.
This could be, for example, the impact of digital communication,
sustainability (social and/or environmental), Britain’s exit from the
EU, or another relevant issue of your choice.
You should provide balanced, objective insights into the selected
challenge, backed up by evidence, including reference to academic
literature. Within your discussion in the main body, you should include
examples of relevant practice in relation to this challenge from at
least one industry or product sector. Your conclusion should summarise
the key points and examine how they could be addressed by B2B or SCM
practitioners and the organisations in which they work.

B2B marketing and Supply chain

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You can choose any sector/industry or company/ies as examples, but this
practice must relate to the theory that you discuss and be embedded
within the assignment, rather than being a separate section about how
industry operates.
You are reminded that whilst the question may evidently refer to
particular units, it can also have some input from other units within
the module. You will be expected to relate marketing and supply chain
management theory from the module to the assignment topic and make
appropriate recommendations, thus demonstrating an awareness and
application of B2B marketing principles and practice.
You are expected to demonstrate a comprehension of supply chain
management concepts. You are expected to provide evidence of analysis of
these concepts for B2B marketing practices. Although your experiences of
B2B marketing practices are important, these must be informed by and
draw upon relevant academic theories. This application of theory to
practice should assist you to critically discuss the assignment question
above.

B2B marketing and Supply chain

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One of the key criteria for assessing this piece of work is evidence of
reading, understanding and discussing relevant academic theories. You
are required to demonstrate further reading of academic and trade
journals, both of which are available
Page 2 of 3
via the University of Leicester library. You are recommended not to use
quotes from the
University’s module materials, as we know you will have read these
already, but to show
reading that goes beyond this (e.g. from the reading lists or from your
own literature
search).

B2B marketing and Supply chain

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Your assignment can draw upon relevant academic theories and you can
also elaborate on
examples from one or more organisations of your choice. If you make an
argument or a
point related to B2B practice, it should be backed up with a citation
from a reliable
reference that shows how prior research suggests that your point is
valid one (obviously
avoiding unreliable sources such as Wikipedia). Students who do this
effectively, and
from a broad a range of sources (mainly academic), using accurate
Harvard referencing,
will have the opportunity to gain a high mark. Note that all assignments
will be checked
using the Turnitin system, which will reveal similarities to existing
publications, so it is
absolutely essential that credit is given accurately to all of the
sources you have used.

B2B marketing and Supply chain

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If
you use empirical evidence (from your own experience) please state in an
appendix the
source of this knowledge, if it is not evident in the main body.
In the introduction, you should set out your main themes and intentions:
describe the
issue you are addressing, identify its main components, and indicate
what you are going
to do in the body of your essay. Break down your arguments into smaller
parts, as a basis
for the main discussion part of your essay. Summarise your arguments
briefly in the
conclusion, with reference to some of the key sources that influenced
these points. When
planning your assignment, consider carefully in advance the main
significance and
implications of what you have been saying.

B2B marketing and Supply chain

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