MKT 607 Week 2 Discussion 2
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MKT 607 Week 2 Discussion 2
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Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references.
MKT 607 Week 2 Discussion 2
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